Chevy Cruze Eco

An interactive OOH game in major cities across the US to promote the Chevy Cruze Eco, referencing the kitsch Japanese video game Dance Dance Revolution from the late 90’s.

Dance "mileage" was earned based on the amount of time players in each location could accurately mimic the moves of the Cruze Eco. Total mileage was then compared between the interactive walls in Chicago, Boston, New York and San Francisco.