AEG - Challenge the Expected Campaign

We were tasked with creating a new brand platform for Electrolux's luxury sister brand AEG. While most household appliance brands are quite similar, we found a way to connect with the audience in a unique way by aspiring to elevate daily chores. Resulting in AEG's new line and subsequent launch campaign: "Challenge the Expected".

Multiple print, film and digital assets were produced for the global market as well as internal films and documents to support the new brand strategy.